And in the scheme of things, Facebook contests are very inexpensive to run. A contest is just one part of an overall marketing strategy, but it’s one tactic that’s relatively easy to execute. In fact, there are still at least a half-dozen reasons to consider running a Facebook contest to promote your business. You just have to be more careful about how you share and promote them. The changes don’t mean you shouldn’t be running Facebook contests.
It’s been a number of years now since Facebook has updated the News Feed to clamp down on what they call “ engagement baiting.” This includes using contests to bait engagement and sharing.
